The Dark Lord is displeased that his name is used elsewhere and for other things.
chin-chin
tʃɪnˈtʃɪn/
exclamation/British
- used to express good wishes before drinking."‘Chin-chin,’ he said, and drank"
This chin chin is a tasty snack^
An Icecream shop ^
A record shop?^
Chin Chin is used for some restaurant names